February 2018

The No Cow Way

Did I mention I rented and loaded my own distribution trucks?

Hey all – Daniel here aka D. We’re super pumped about the start of this blog. We’ll hopefully be bringing you lots of other cool content like recipes, guest posts, and more.

If you’re not seeing something you’d like – hit us up!

Many of you may know the No Cow story, but for those of you who don’t – here’s the quick spiel.

From a young age, I’ve always been the entrepreneurial, obsessive there’s-got-to-be-a-better-way type. The kind of kid with my own business at age 12. I sold everything from cars to houses and even reptiles that I bred in my basement (my parents LOVED that, and I definitely didn’t get made fun of in school for that one).

Anyway, my passion for fitness and my obsession for solving problems came together at 18. I was always busy starting a different company and was pretty much living on protein bars, but they gave me horrible stomach aches. Turns out, like a lot of people (65% of the world!), I have issues with dairy.

When I couldn’t find non-dairy protein bars that were also low in sugar, I made my own and called them No Cow Bars. I literally played around in my kitchen with a blender and a variety of ingredients until I created something that I thought could work – it wasn’t great initially – but it worked for what I needed!

A two for one: office space & bedroom

I created the No Cow Bar from a personal need and it has since acted as the inspiration for our mission here at No Cow- to create high-protein, dairy free, and ridiculously low sugar products that people love.

We’ve since expanded our offerings to include protein infused nut butter (Fluffbutter) and most recently protein cookies. If I had to pick one, my go-to No Cow product would definitely be the chunky peanut butter No Cow Bar!

For years, I operated as a “one-man army”, sleeping on an air mattress in my office and working 18 hour days, 7 days a week! Last year, we were fortunate enough bring on both General Mills and a private equity firm called 2x Partners as partners in No Cow. I have gotten so many questions on people thinking I have “sold out”, but really it’s more so them really believing in the mission of No Cow and “buying in”. The support we get enables us access to a wide variety of resources (primarily on the operation front) and the ability to build out our team even further (we’re now a 12-person army!). While it’s no longer just me, I can assure you that our core values have not changed, and the No Cow army is on a mission to ensure that we are delivering on our promises and listening to the rest of our No Cow family (our amazing fans). We’re expanding distribution big time in 2018 and hope to be in even more stores near you very soon.

Looking back on the last couple years, it can sometimes be a blur with everything that has happened. It was definitely not always a smooth path, and I made some expensive mistakes along the way. I think my age helped push me to be more resourceful, like having to rent Penske trucks back in the day since I wasn’t old enough to rent a car to go to customer meetings. And I also know that it is always good to have someone else review the packaging before you go to print so you don’t misspell ‘chocolate’ on the front of your packaging for your #1 product (yup – that one cost me a sh$t ton of money!)

I originally started No Cow for me, and now we do it for you. 2018 is going to be a great year, and I’m pumped for you all to be a part of it.  Peace!

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