April 2018

4 things you didn’t know about added sugar.

Here’s a Friday fact for you: the average American consumes a whopping 66 pounds of added sugar every year. (!!!)

Here at No Cow, we’re all about providing high protein products that contain ridiculously low sugar. Throughout the month of April, we are spreading awareness on the negative effects of added sugars in the typical American diet. To kick it all off, here are some facts you may not have known about that white, grainy substance:

1. We can become physically addicted to it. 
Addiction to sugar? You heard us right! Several studies have shown the addictive relationship our brain can have with sugar. The U.S. National Institute on Drug Abuse has found similar brain changes between people addicted to drugs and alcohol and those addicted to sugar. Our founder, D can relate to this. “I have found in the past when I would eat added sugar on a regular basis, I continued to crave for more of it. I finally cut it out for good, and although the detox process was rough, I feel so much better without it.”.

2. It hides in unexpected places.
More than just cookies and candy, added sugars can be hiding in your favorite food staples such as bread, pasta sauce, salad dressing, and even yogurt. Pro tip: always read the label of your favorite foods to check the sugar content. The American Heart Association recommends no more than 25 grams of added sugar per day for women and 38 grams for men.

3. It has several different names. 
So now that we have you convinced you to begin reading the labels for added sugar, what should you even look for? Surprisingly, it might not be so obvious to find it. Added sugar can come in many different forms, so check for these names on the label: high fructose corn syrup, fructose, malt syrup, glucose, cane juice, dextrose, rice syrup, and lactose, to name a few. So many names, so many sugars.

4. It can lead to weight gain. 
Sugar is considered an empty calorie, meaning it does not make you feel satisfied or full, which often makes you hungrier than you were before. People who consume the most sugar are the more likely to become overweight.

We know what you may be thinking, “What the heck, No Cow, how do I keep up with all of this? You mean I gotta give up my favorite bread and pasta?!”

Don’t worry, we know this can be an overwhelming dose of information, so the key is everything in moderation. Eating a well-rounded diet with moderate fruit, tons of veggies, and protein is a great way to avoid the added sugars lurking out there. When purchasing on-the-go fuel, look for products that contain natural sugars, such as monk fruit.

When in doubt, give us a shout! We are always happy to chat all things nutrition and health!