September 2018

Plant-Based Protein is SO in Right Now – Here’s Why!

FUN FACT – the protein in our bars and cookies is a plant-based rice and pea protein blend.


A recent survey reported that 14 percent of U.S. consumers (roughly 43 million total) regularly use plant-based alternatives for protein. More and more people are switching to plant-based protein every day, but why? What’s the proof in the (plant-based) pudding? Here are just some of the benefits that go hand-in-hand (or bar-in-hand) with plant-based protein. #TheMoreYouKnow

1. A happier heart.

When we say we’re “PUMPED” about this, we mean it in more ways than one: a better-functioning, blood-PUMPing heart. A few studies showed that people who ate a higher ratio of plant protein were at a lower risk of developing heart disease later in life. Healthy hearts for the win!

2. Hi plant protein. Bye high blood-sugar.

Psst, keep it on the down-low, but some studies have indicated that plant-based protein reduces the chance for high blood sugar and diabetes. One study in particular compared men’s risk of type-2 diabetes and found that the men who ate the highest amount of plant-based protein had a 35% reduction in type 2 diabetes risk compared to the men who ate the highest amount of animal protein. Open sesame, arteries!

3. Simmer down your blood pressure…

…with some plant-based protein of course! A five year study of about 270 non-hypertensive men showed that greater plant protein intake was associated with lower blood pressure. It’s the new version of the chill pill.

4. Shed that extra lovin’.

In the words of our friend T-Swift, shake it off! Since plant-based protein is lower in saturated fat, it can help you “lose some baggage for your next trip,” if you will! A study published in the Journal of Nutrition and Diabetes suggests that weight-loss is possible without having to obsess over calories or macros.

5. All da fiber vibes.

Last but not least, a common result of including plant-based protein in your diet is higher fiber intake! Certain plant proteins like quinoa, lentils, and nuts have fiber content. You can also just munch on a No Cow bar since our bars contain almost 70% of your recommended daily fiber amount! This helps with your overall digestion patterns as well as lowering cholesterol! Talk about a smooth move.

Well, there you have it! Keep in mind that these are only some of the benefits of plant-based protein, among many others!

Need more plant-protein in your life? Check out our online shop to get the goods or our food ethos to learn more about the No Cow, plant-fueled way!