November 2018

Enjoy The Journey – A Note From the Founder

The first batch of bars, made right in my kitchen!

Hey No Cow fam. Daniel here again (aka “D”) with some thoughts I wanted to share. At 22 years old, it’s safe to say I’ve experienced a lot of highs and lows since I started this business: from the exhilaration of creating the first No Cow bar in my kitchen, to realizing I misspelled “chocolate” on the packaging after printing thousands of wrappers (a costly mistake); or from the stress of working 18 hours a day and sleeping in my office to receiving my first purchase order from a customer. It’s been nothing less than a fulfilling journey, and I feel extremely fortunate for being able to experience all of that at such a young age.

As I look back on my experience, I realized that I wasn’t focused as much on concrete results (size, sales, dollars), but more so pursuing a vision and turning it into a reality. I’ll admit, achieving success is a nice piece of it, but even if I won a billion dollar lottery (shoutout to Powerball), I’d still rather focus my efforts on a crazy, (or what some may call) insane vision and set goals to make it come to life. By far, that is my biggest passion. Honestly, what’s cooler than having the freedom to do that?

It’s all about the experience, which is why every single one of my team members is an owner of this business, literally. I want them to feel the highs and lows so they can learn how to enjoy the same journey that I’ve been on since I started the brand. I want them to have the most badass entrepreneurial experience so that when they walk away, they can carry it with them for the rest of their lives. I also want anyone who comes in contact with the brand to know that vision and intuition are pieces of the bedrock that No Cow was founded on, not numbers and results.

The team “enjoying the journey” with some archery dodgeball. Yeah, it’s a thing.

If you have predetermined results set on anything in life, it means there’s an ending somewhere down the line. In my opinion, it’s not fun to think that way. It puts my brain in a box, and I just don’t operate like that. Rather, think about what the ultimate vision is and spend every single day working towards that vision in a positive way. For my team, it’s how do we take the vision of No Cow and make it bigger and better? That, my friends, is how to enjoy the journey. Operate uncapped.

Alright, rant over. Thanks guys!