How It All Started

I’m Daniel, but everyone just calls me D.

I’ve always been the curious, entrepreneurial, there’s-got-to-be-a-better-way type. The kind of kid with my own business at age 12. When I think of something, I go out and do it. And if I don’t know something, I learn it.


My passion for fitness and my obsession for solving problems came together at 18. I was always busy and pretty much living on protein bars, but they gave me horrible stomach aches. Turns out, like a lot of people, I have issues with dairy.

When I couldn’t find dairy-free protein bars that were also low in sugar, I made my own and called them No Cow.

Living healthy is a choice I make — I’m not chasing some finish line. Eating well is important to me — it’s not a sacrifice. So I appreciate brands that tell it to me straight and spare me all the bull.

I started No Cow for me, and now we do it for you. If you think we ever come up short, call me on it!