No Cow was founded in 2015 by 18-year-old Daniel “D” Katz. A busy, on-the-go fitness buff, D was living off whey protein bars even though they gave him horrible stomach aches.
Like so many, D discovered he was lactose intolerant, and was struggling to find a high protein plant-based bar that wasn’t loaded with sugar. He made the first No Cow bar in his mom’s kitchen and started selling into premier national chains.
From that very first bar, D refused to compromise on flavor. What started as a personal need is now being embraced by the masses. D helped revolutionize plant-based nutrition, and today No Cow is one of the fastest growing plant-based brands on the market.
COMPANY TIMELINE
2015
STRONG START D’s Naturals protein bars officially hit store shelves at Vitamin Shoppe and GNC.
2016
HEADED OUT WEST Moved headquarters to Denver, Colorado, the epicenter for better for you natural CPG.
2017
NEW NAME, SAME GREAT TASTE D’s Naturals rebrands into “No Cow” for broader consumer appeal.
2019
GROCERY EXPANSION No Cow launches nationwide in Kroger, the nation's largest grocery store.
2021
BETTER FOR ALL No Cow re-launches protein powders in recyclable packaging, as part of broader sustainability initiatives company-wide.
2022
NEW LEVEL OF INDULGENCE No Cow introduces Dipped Protein Bars in 6 indulgent flavors and redesigns packaging for fresh look on shelf.
2023
MIGHTY TREATS Marshmallow Crunchies and Peanut Butter Cups launch, giving consumers that perfect high protein, low sugar sweet treat.
